Netflix’s Top 10 New Lists Seems Understood by Relevancy

the observer is a Weekly Column Dedicated to everything that happens in wired The world of culture, from movies to memes, from TV to Twitter.

Earlier this week, Netflix did a strange thing: it released viewing statistics. To be clear, the streaming giant has done this before – adding a Top 10 Carousel to your screen here, and dropping a nugget about popularity Weird things There – but these numbers were different. These numbers were Special. Unlike previous Netflix metrics, which count anything watched for at least two minutes as a “show,” the statistics released on Tuesday ranked shows and movies by total hours watched — and they were global. While Netflix had previously been wary about viewership, this seemed like a wide opening for statistical storage. “‘Nonsense.’ “Cherry.” “Unaudited.” Pablo Perez de Russo, Head of Content Strategy, Planning and Analysis at Netflix, wrote in a blog post, “So this summer we’re back on the drawing board.” The move seemed bold and daring.

It was also, as Todd Spangler pointed out in diverse, “Flex”. The streaming service now has about 213 million subscribers, and it wants the world to know that they’re devouring hours of content. Previously, Netflix got a lot of miles from the mystery behind how popular its movies and shows are – it seems everyone is talking about it bird boxBut who has actually seen all of this? Failure to disclose details allowed the company to ignore the duds. But now that she has the numbers to show an exceptional viewership, she’s claiming bragging rights.

This amount of data transparency also comes at a time when Netflix needs to show all it can. After years of being the primary go-to for streaming content, it’s been losing great points – if not actual eyeballs – to newer services like HBO Max and Disney+. If creating a great new website reminds you of that red notice It’s the biggest deal in the world right now, and it’s in the company’s best interest to do so. By the way, this is no joke. According to Netflix numbers, the comedy starring The Rock, Ryan Reynolds, and Gal Gadot was watched for 148.72 million hours globally in its first week of release.

But what does that really mean? hard to say. red notice It’s 1 hour and 57 minutes long, which could mean roughly 78 million households watched it all the way through, or 149 million subscribers who watched about half of it, or 300 million people who watched about 30 minutes, or…you get the idea. But that’s not really the point; The point is, now you’re wondering if people have seen those many hours of Dune or Ted Lasso Or anything else on a competing streaming service. Release numbers is Netflix’s way of showing how relevant the player is in the conversation of popular culture. It also practically dares other services to release its numbers as well.

Source link


Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings